Boysen KNOxOUT Project Edsa


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Artworks of 10 renowed artists to beautify EDSA

February 07 2012 -

The artworks of 10 renowned artists in the country will soon dot the walls and flyover pillars of the 28-kilometer Epifanio delos Santos Ave. (EDSA).

Dubbed the “EDSA Project,” the yearlong initiative by the Metropolitan Manila Development Authority (MMDA) and paint manufacturer BOYSEN® will help give commuters and motorists “a refreshing contrast” when they’re stuck in traffic.

Participating artists are Jose Tence Ruiz, Neal Oshima, Asuncion Imperial, Damiene Anne, Virgilio Aviado, Brisbane-based Alfredo and Isabel Aquilizan, the art department of the advertising agency TBWA, Singaporean Erika Tan and Finnish architect Tapio Snellman.

MMDA said the 8 artworks of these artists will cover 1,000 square meters and will be sequentially executed on EDSA’s high walls, flyover pillars, undergirdings and MRT and LRT walls and pillars, with one art exhibit every one-and-a half months starting May 7 this year until early next year.

The project not only aims to improve EDSA aesthetically, it will also lessen air pollution through the use of a local breakthrough air-cleaning paint called KNOxOUT™ by BOYSEN®.

The paint uses sunlight to transform poisons in the air, particularly nitrogen oxide, into a harmless residue that is easily washed away by rain.

MMDA said the project will be launched on May 7, 2011 at Barangay San Lorenzo, Makati City to coincide with the village’s Community Day celebration.

MMDA Chairman Francis Tolentino said that with the total of 8,000 square meters size coverage of the proposed 8 artworks, the toxins in the exhaust of 80,000 cars and public utility vehicles can be neutralized by the painted surfaces for 3 to 5 years.

The target sites for the EDSA Project include Brgy. San Lorenzo to Mantrade bus stop, southbound; Edsa-Ortigas interchange pillars; the wall from Rockwell going to Buendia, Ayala, southbound; LRT pillars from Monumento to Balintawak Cloverleaf to Muñoz; MRT Boni Ave. station before reaching Guadalupe bridge, southbound; MRT Taft station walls and cylindrical walls of the Tramo flyover; MRT wall from GMA Kamuning station to Quezon Avenue station, northbound, and; both ends of the Cubao-Aurora
- Courtesy of Good News Pilipinas